Further reading

To raise your performance in developing strategies there are many books, websites and articles that will help. To be a good observer, one needs to be able to make connections. Reading a lot helps to create a basis.

Some (first section) are essential to study and others (second section) are special topics.

Essential Reading

Abell, D. F. (1980). Defining the Business: The Starting Point of Strategic Planning. Prentice Hall.

Drucker, P. F. (1964). Managing for Results (1st ed.). William Heinemann Ltd.

Pijl, J. (2019). Strategy = execution: Faster Improvement, Renewal, and Innovation in the New Economy. Management Impact Publishing. (www.strategy-execution.info)

Hampden-Turner, C., & Trompenaars, F. (2004). Riding the Waves of Culture (3rd ed.). Amsterdam University Press.

Handy, C. B. (1976). Understanding Organizations(4th ed.). Penguin Random House.

Hindle, T. (2000). The Economist Guide to Management Ideas (The Economist Books). Profile Books Ltd.

Kotler, P. (1967). Marketing Management (15th Edition, Vol. 2020). PH.

Ohmae, K. (1982). The Mind of the Strategist: The Art of Japanese Business. New York: McGraw-Hill.

Minto, B. (2009). The Pyramid Principle: Logic in Writing and Thinking. Pearson Education.

Dunand, M., & Choun, K. (2001). The storyboard approach: Advanced Techniques for Preparing Effective Visual Presentations.

Witt, C., & Fetherling, D. (2009). Real leaders don’t do PowerPoint: How to Sell Yourself and Your Ideas. Currency.

Graff, G., & Birkenstein, C. (2007). “They Say/I say”: The Moves that Matter in Persuasive Writing. W. W. Norton.

Palmatier, R. W., & Sridhar, S. (2017). Marketing strategy: Based on First Principles and Data Analytics. Red Globe Press.

Strunk, W., Jr. (1972). The elements of style: The Original Edition.

Good for further study:

Madsbjerg, C. (2023). Look: How to Pay Attention in a Distracted World.

Sources  and "Navigating Business Markets" (next section)s also has a long list of references to supply chains, strategy and decision making.

Abell, D. F. (1980). Defining the business: The Starting Point of Strategic Planning. Prentice Hall.

Baggini, J. (2019). How the World Thinks: A Global History of Philosophy.

Barrington, R. (2020, 8 oktober). The 7Ps of the Marketing mix | Oxford College of Marketing. Oxford College of Marketing Blog. https://blog.oxfordcollegeofmarketing.com/2020/10/08/understanding-the-7ps-of-the-marketing-mix/

Bridgeland, D. M., & Zahavi, R. (2008). Business modeling: A Practical Guide to Realizing Business Value. Morgan Kaufmann.

Carroll, L. (1936). The complete works of Lewis Carroll. https://ci.nii.ac.jp/ncid/BA17076317

Cohen, W. (2012). Drucker on Marketing: Lessons from the world’s most influential business thinker. McGraw Hill Professional.

Coutinho, T. (2022, 29 juli). Organizational Diagnosis: the first step in consulting | Think Lean Six Sigma. Think Lean Six Sigma. https://www.thinkleansixsigma.com/article/business-diagnosis

Covey, S. R. (1997). The Seven Habits of Highly Effective People: Restoring the Character Ethic. Macmillan Reference USA.

Dunand, M., & Choun, K. (2001). The storyboard approach: Advanced Techniques for Preparing Effective Visual Presentations.

Graff, G., & Birkenstein, C. (2007). “They Say/I say”: The Moves that Matter in Persuasive Writing. W. W. Norton.

Jr., W. S., & White, E. B. (2022). The Elements of Style, Fourth Edition. Independently published.

Kleinaltenkamp, M., Plinke, W., Wilkinson, I., & Geiger, I. (2016). Fundamentals of Business-to-Business Marketing: Mastering Business Markets. Springer.

Madsbjerg, C. (2023). Look: How to Pay Attention in a Distracted World.

Maister, D. H. (2008). Strategy and the Fat Smoker: Doing What’s Obvious But Not Easy.

Minto, B. (2009). The Pyramid Principle: Logic in Writing and Thinking. Pearson Education.

Minutes. (2015). Porter’s Five Forces: Understand competitive forces and stay ahead of the competition. 50 Minutes.

Ohmae, K. (1982). The Mind of the Strategist: The Art of Japanese Business. New York : McGraw-Hill.

Ormit Talent. (2023, 6 september). Home | Ormit Talent. https://ormittalent.be/en/home/

Piji, J. (2019). Strategy = execution: Faster Improvement, Renewal, and Innovation in the New Economy. Management Impact Publishing.

Schwartz, P. (2004). Inevitable surprises: Thinking Ahead in a Time of Turbulence. Free Press.

Schwartz, P. A. (1996). The Art of the Long View : Paths to Strategic Insight for yourself and your company. https://ci.nii.ac.jp/ncid/BA45582580

Van Der Veer, J. (2023). Van A naar B: Lessen in leiderschap. Prometheus.

Vinz, S. (2022, 29 november). Figure and Table Lists | Word Instructions, Template & Examples. Scribbr. https://www.scribbr.com/dissertation/figure-and-table-lists-in-your-dissertation/

Walters, B. (2009). Audition: A Memoir. Vintage.

Webster, F. E., & Wind, Y. (1972). Organizational buying behavior. Prentice Hall.

Witt, C., & Fetherling, D. (2009). Real leaders don’t do PowerPoint: How to Sell Yourself and Your Ideas. Currency.

Zhiyuan, X. (2015). Paper Tiger: Inside the Real China. Bloomsbury Publishing.

Updated 11/14/2022

Aaker, D. A. (2013). Strategic Market Management (10th ed.). Wiley.

Abell, D. F. (1980). Defining the Business: The Starting Point of Strategic Planning. Prentice Hall.

Acosta, M. (2019). The Role of Multi-Stakeholder Platforms for Creating an Enabling Climate Change Policy. 

SpringerLink. https://link.springer.com/chapter/10.1007/978-3-319-92798-5_23

Agarwal, M. K. (2020, October 26). Industrial Consumer Behavior: Toward an Improved Model. 

SpringerLink. https://link.springer.com/chapter/10.1007/978-3-319-16976-7_17

Alexander, R. S., Cross, J. S., & Hill, R. M. (1975). Industrial Marketing. Irwin.

Anderson, J. C., Narus, J. A., & Narayandas, D. (2008). Business Market Management: Understanding, Creating, and Delivering Value (3rd Edition)(3rd ed.). Pearson.

Arvidsson, H. A. S. (2020, May 12). Question Henrik G.S. Arvidsson Henrik G.S. Arvidsson institute of international business research. Can you teach business without business experience? [Post in Researchgate]. ResearchGate. https://www.researchgate.net/post/Can_you_teach_business_without_business_experience

B. (n.d.-a). The Business Buying Decision Process | Boundless Marketing. Lumenlearning.Com. Retrieved October 26, 2020, from https://courses.lumenlearning.com/boundless-marketing/chapter/the-business-buying-decision-process/

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Baron, C. (2020). In-depth: B2B e-Commerce 2019. Statista. https://www.statista.com/study/44442/statista-report-b2b-e-commerce/

Bennett, J. & Institute for Studies of Business Markets. (2020, February). Competing Along the Value Chain in B2B2C [Conference]. Driving Marketing Excellence and Strategic Insights for B2B, Philadelphia, Pennsylvania (USA). https://isbm.org/conferences-and-member-meetings/competing-along-the-value-chain-in-b2b2c-bennett/

Bouman, M. (2020, November 7). We kijken allemaal naar de VS, maar ons economisch belang ligt veel dichter bij huis. Financieele Dagblad, 37.

Brenner, M. (2019, September 14). Marketing IS Business: The Wisdom of Peter Drucker. Marketing Insider Group. https://marketinginsidergroup.com/strategy/marketing-is-business-the-wisdom-of-peter-drucker/

Bridgeland, D. M., & Zahavi, R. (2008). Business Modeling: A Practical Guide to Realizing Business Value (The MK/OMG Press) (1st ed.). Morgan Kaufmann.

Burgess, B., & Munn, D. (2017). A Practitioner’s Guide to Account-Based Marketing: Accelerating Growth in Strategic Accounts (1st ed.). Kogan Page.

Clinebell, S. K., & Clinebell, J. M. (2008). The tension in business education between academic rigor and real world relevance: the role of executive professors. Academy of Management Learning and Education, 7(No. 1), 99–107.

Cespedes, Frank V. "Coordinating Marketing and Sales in B2B Organizations." In Handbook of Business-to-Business Marketing, edited by Gary L. Lilien and Rajdeep Grewal. Edward Elgar Publishing, 2012.

Cohen, W. (2012). Drucker on Marketing: Lessons from the World’s Most Influential Business Thinker (1st ed.). McGraw-Hill Education.

Colter, T. (2018, February 21). What the future science of B2B sales growth looks like. McKinsey & Company. https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/what-the-future-science-of-b2b-sales-growth-looks-like

Corstjens, M., & Corstjens, M. (1999). Store Wars. Wiley.

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Dolnicar, S., Grün, B., & Leisch, F. (2018). Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful (Management for Professionals)(1st ed. 2018 ed.). Springer.

Donkers, B. (2013). The Customer Cannot Choose. Erasmus Research Institute of Management ERIM. https://www.erim.eur.nl/healthcare-business/news/detail/3088-inaugural-address-the-customer-cannot-choose/

Donkers, A. C. D. (2000). Subjective information in economic decision making. CentER, Center for Economic Research

Downey, M. (2003). Effective Coaching: Lessons from the Coach’s Coach (3rd ed.). Cengage Learning.

Drucker, P. (1946). Concept of the Corporation (1993rd ed.). Routledge.

Drucker, P. (1980, June 4). Learning from foreign management. The Wallstreet Journal, 1980(June 6), 24.

Drucker, P. F. (1964). Managing for Results (1st ed.). William Heinemann Ltd.

Ellis, N (2011). Business-to-Business Marketing, Relationships, Networks & Strategies. Oxford University Press

Ertel, D., & Gordon, M. (2007). The Point of the Deal: How to Negotiate When “Yes” Is Not Enough (Illustrated ed.). Harvard Business Review Press.

Eurostat. (2019, December). Industrial Production Statistics. Eurostat Industrial Production Statistics. https://ec.europa.eu/eurostat/statistics-explained/index.php/Industrial_production_statistics#The_five_largest_manufacturing_activities

Eurostat. (2020, November). Impact of Covid-19 crisis on retail trade - Statistics Explained. Eurostat: Impact of Covid. https://ec.europa.eu/eurostat/statistics-explained/index.php/Impact_of_Covid-19_crisis_on_retail_trade

Fairchild, S. (2013, November 11). The Iceberg Model • Susan Fairchild. Susan Fairchild on Svbtle. https://susanfairchild.svbtle.com/apply-ice

Finkelstein, S., Whitehead, J., & Campbell, A. (2009). Think Again: Why Good Leaders Make Bad Decisions and How to Keep it From Happening to You (1st ed.). Harvard Business Review Press.

Fisher, R., & Shapiro, D. (2005). Beyond Reason: Using Emotions as You Negotiate(FIRST ed.). Viking Adult.

Freie Universitat Berlin. (n.d.). Executive Master Business Marketing. Freie Universitat Berlin Fachbereich Wirtschaftswissenschaft. Retrieved November 4, 2020, from https://www.postgraduate-master.de/studiengang/executive_master_of_business_marketing-3585.htm

G. (n.d.-b). B2B Marketing: The Ultimate Guide - G2 Crowd. Learn.G2.Com. Retrieved October 26, 2020, from https://learn.g2.com/b2b-marketing

Grol, C. (2020, August 3). Shell moet boeten voor zijn openheid. FD.Nl. https://fd.nl/ondernemen/1353027/shell-moet-boeten-voor-haar-openheid

Group Decision Making. (1984). Group Analysis, 17(3), 269. https://doi.org/10.1177/053331648401700332

Gundlach, G. T., & Wilkie, L. (2009). the american marketing association’s new definition of marketing. Journal of Public Policy & Marketing, 28(Fall 2009), 259–264. https://www.unf.edu/~ggundlac/pdfs/pub_07.pdf

Haan, de, D. (2020, May). Data gestuurd te werk gaan als toeleverancier van de scheepvaart in regio Rotterdam: Hoe en waarom? Bachelor Thesis EUR Marketing. https://papers.sin-online.nl/421654xc44b54cc355e778c8e147716de350f26/07-24-2020%20Daniel%20de%20Haan%20Scriptie%20Final%20version.pdf

Hall, S. (2017). Innovative B2B Marketing: New Models, Processes and Theory(1st ed.). Kogan Page.

Hames, D. S. (2011). Negotiation: Closing Deals, Settling Disputes, and Making Team Decisions (1st ed.). SAGE Publications, Inc.

Hampden-Turner, C., & Trompenaars, F. (2004). Riding the Waves of Culture (3rd ed.). Amsterdam University Press.

Handy, C. B. (1976). Understanding Organizations (4th ed.). Penguin Random House.

Harvard Business School Press, Hamel, G., Pralahad, C. K., Bleeke, J., Nanda, A., Gomes-Caceres, B., 

Moss Kanter, R., Ghosn, C., & Chesbrough, H. (2002). Harvard Business Review on Strategic Alliances. Harvard Business Press.

Hasselt van, M. (1996, May). Canais de Distribuicao. Marketing Industrial, 1996(3), 40–47.

Heskett, J. & Harvard Business School. (2005, July 4). How Can Business Schools Be Made More Relevant? 

HBS Working Knowledge. https://hbswk.hbs.edu/item/how-can-business-schools-be-made-more-relevant

Hill, R. W. (1972). The nature of industrial buying decisions. Industrial Marketing Management, 2(1), 45–55. https://doi.org/10.1016/0019-8501(72)90061-2

Hill, R. W., & Hillier, T. J. (1977). The Human Element in Industrial Buying. Organisational Buying Behaviour, 62–89. https://doi.org/10.1007/978-1-349-15823-2_4

Hillier, T. J. (1975). Decision - making in the corporate industrial buying process. Industrial Marketing Management, 4(2–3), 99–106. https://doi.org/10.1016/0019-8501(75)90033-4

Hindle, T. (2000). The Economist Guide to Management Ideas (The Economist Books). Profile Books Ltd.

History of Marketing. (n.d.). History of Marketing: Periods. Retrieved October 30, 2020, from https://en.wikipedia.org/wiki/History_of_marketing#Common_periods

Holloway, R.J., "Leaders in Marketing: Robert Keith," Journal of Marketing, Vol. 32, July 

Keith, R. J., "The Marketing Revolution," Journal of Marketing, Vol. 24, No. 1; Jul 1959-Apr 1960, pp 35-381968, pp 74-75

Khalsa, M., Illig, R., & Covey, S. R. (2008). Let’s Get Real or Let’s Not Play: Transforming the Buyer/Seller Relationship (Revised, Expanded ed.). Portfolio.

Kleinaltenkamp, M. (2020). Journal of Business Market Management. Freie Universitat Berlin. https://www.wiwiss.fu-berlin.de/mbm/exec_mbm/uber-den-MBM/forschung/jbm.html

Kleinaltenkamp, M., Plinke, W., & Geiger, I. (2014). Business Relationship Management and Marketing: Mastering Business Markets (Springer Texts in Business and Economics) (2015th ed.). Springer.

Kleinaltenkamp, M., Plinke, W., & Geiger, I. (2016). Business Project Management and Marketing: Mastering Business Markets (Springer Texts in Business and Economics) (1st ed. 2016 ed.). Springer.

Kleinaltenkamp, M., Plinke, W., Wilkinson, I., & Geiger, I. (2016). Fundamentals of Business-to-Business Marketing: Mastering Business Markets (Springer Texts in Business and Economics) (Softcover reprint of the original 1st ed. 2015 ed.). Springer.

Kotler, P. (1967). Marketing Management (15th Edition, Vol. 2020). PH.

Kotler, P. (1997). Marketing Management. Prentice Hall.

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Lax, D. A., & Sebenius, J. K. (2006). 3-d Negotiation: Powerful Tools to Change the Game in Your Most Important Deals (Illustrated ed.). Harvard Business Review Press.

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